Why The Trade Desk is our Demand-Side Platform
The Trade Desk is the world’s largest independent demand side platform, that offers a powerful combination of technology, data, and global reach.
Evaluating a Demand-Side Platform
A Demand-side platform (DSP) lets our digital buyers secure digital ad inventory across multiple supply partners. The DSP allows for real-time-bidding on ad inventory based on a variety of pre-set parameters, including price, media type, desired audience etc.
There are many different DSPs available to choose from. Here’s why we choose The Trade Desk demand-side platform (DSP):
- Technology
The Trade Desk’s technology and machine learning algorithms let us analyze data and deliver highly targeted and relevant advertising to consumers. - Data-Driven Insights
The Trade Desk offers a wealth of data-driven insights that allow us to make informed decisions about client’s advertising campaigns and target their audience with precision. - Access to Inventory
The Trade Desk provides access to a large and diverse range of inventory across multiple channels and devices, providing us with unparalleled reach to target audience across multiple platforms.
- Global Reach
The Trade Desk operates globally, allowing global clients to reach their target audience across multiple countries and regions, providing a level of flexibility and scalability that can be difficult to achieve with other platforms. - Third-Party Integration
The Trade Desk integrates with a wide range of third-party tools and data providers, allowing us to take advantage of the latest data and technologies to optimize campaigns and reach target audiences efficiently. - Strong Support
The Trade Desk offers strong support and customer service, providing us with the resources and guidance we need to succeed with your advertising campaigns.
The Trade Desk is a superior demand side platform because it offers a powerful combination of technology, data, and global reach, making it an ideal solution for advertisers who want to reach their target audience efficiently and effectively.
How can we help?
Discover the power of the open Internet with Cross Device Media and The Trade Desk.
Inventory Access and The Trade Desk
The Trade Desk provides access to a wide range of digital ad inventory across various channels.
The Trade Desk Technology
The Trade Desk offers several technological advantages to secure more efficient and better performing inventory and allows for more active optimization strategies.
The Trade Desk Household Graph
The Trade Desk's Household Graph is a proprietary technology that allows us to target campaigns at the household level, control frequency across channels and obtain actionable insights on cross device activity.
The Trade Desk and UID2
The UID2 is a unique identifier that The Trade Desk uses to track and target consumers across multiple devices and platforms.
Compliance and Fraud Protection on The Trade Desk
We take the issue of fraud and brand safety very seriously and using both The Trade Desk’s built-in compliance tools and our own active approach, we make certain your brand and campaign are not at risk.
