Targeting With The Trade Desk
Targeting with Programmatic Media
One of the primary benefits of using The Trade Desk for programmatic media targeting is the ability to target audiences with precision using an array of sophisticated targeting options. Our traders can use data audiences to target based on demographics, interests, behaviors, and other factors. We can also use a variety of other methods, including content targeting, geo targeting and predictive targeting. This enables us to reach consumers who are most likely to be interested in an advertiser’s products or services, resulting in higher conversion rates and a more efficient use of advertising budgets.
Another key benefit of programmatic media targeting is the ability to monitor campaigns and optimize in real-time to make adjustments as needed to ensure that ads are reaching the right audiences at the right time.
How can we help?
Discover the power of the open Internet with Cross Device Media and The Trade Desk.
Audience Targeting With Data
Our sophisticated data targeting methods can make use of your own data, both offline and online, and/or pull from over 130 data providers.
Content Targeting
Content targeting allows our trading experts to match an advertisers marketing message with the most salient editorial content to provide a more fertile advertising environment.
Predictive Modeling and Look Alike Targeting
Predictive and lookalike targeting are two advanced targeting techniques available to advertisers through The Trade Desk.
Geo Targeting
Geo-targeting is a popular programmatic media targeting technique that allows advertisers to deliver ads to specific audiences based on their geographic location.
Customized Targeting Options
The Trade Desk offers a variety of additional targeting options that enable us to create specialized targeting programs for our clients.
